ExpoDisc 67mm Professional Digital White Balance Filter - Neutral

Get accurate color in difficult lighting with the ExpoDisc White Balance Filter the fast and easy digital white balance filter. Spend more time shooting and less time on workflow. Simply read and set white balance with the ExpoDisc in place before shooting and youll reduce or eliminate the need for post-capture color adjustments. Get the white balance solution that is quickly becoming the preferred method of achieving accurate color balance for professional photographers today. The ExpoDisc can effectively be used with step-up rings so if you use lenses with varying filter size specifications you can buy one ExpoDisc for your largest lens and appropriate step-up rings for your smaller-diameter lenses.   Key Features: Hand-calibrated Pop-on design via three spring-loaded ball bearings 100% neutral diffusion Imitates both incident light or color meter Resulting 18% gray frame usable as white balance reference exposure reference or dust mapping reference Fine tune color at point of capture Replaces gray and white cards Spend more time shooting and less on workflow Convenient fast and easy to use Effective in mixed and difficult lighting conditions   Here is how it works: Varying levels of colorcast typically occur in digital photography and require compensation as part of the process to create a photograph with good color fidelity; Until now photographers have had to rely on gray/white cards to solve this problem ExpoDisc is an easy to use custom white balance solution that eliminates the inconvenience and inconsistencies of other methods; It is a neutral diffusion filter that gathers ambient light from 180 degrees and passively transmits 18% of it through to your cameras light meter; The resulting gray frame accurately represents the average colorcast of the light in which the photograph is taken From this gray frame you then can set a custom white balance that results in accurate color in most lighting conditions; Your camera effectively compensates for and neutralizes the colorcast it sees through the ExpoDisc gray frame